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Welcome to Performance Kia, one of the most prestigious Kia dealers around the world!

As one of the most distinctive dealer recognition programs of Kia, 'Platinum Prestige' is awarded only to the global top 3% of all Kia dealers. Verified through Dealer Dashboard, Kia's comprehensive evaluation program, Bruno Niederer and his entire team at Performance Kia have won the 'Platinum Prestige' by demonstrating excellence in facility, management, process and performance.

At Performance Kia, we are extremely proud to be one of only a handful of dealers worldwide to attain Platinum Prestige status in 2014. Says Dealer Principal Bruno Niederer, "We are very fortunate and honored to receive this award. There are 72 different ratings for the dealership, that also includes customer satisfaction and our commitment to and involvement in our local community. As well, it also measures our dealership presence, our technicians and our market share here in Thunder Bay and Northwestern Ontario."

"Kia Canada is very proud to recognize Performance Kia as one of the top performing dealers in Canada as identified by a variety of global key measurables” says M.K. Kim, President and Chief Executive Officer (CEO), Kia Canada Inc. “Bruno and his entire team has worked tirelessly to not only achieve this award but to serve customers in the Thunder Bay and surrounding area at the highest level."

Founded in 2000, we have grown to become a top quality Kia car dealership in Thunder Bay. We take pride in offering you the highest levels of total customer satisfaction during and after the purchase of your new or preowned Kia. Our new state-of-the-art facility offers you a large modern showroom showcasing our award winning lineup, Financial Services, Service Department with convenient drive-in, Genuine Parts & Accessories, Detail Centre, Kia Café, Children's Play Centre and more.

Along with our new facility, we are proud to invest in our employee members. We offer continual education of our product and services through our Kia University program and extensive training in both Sales and Service by the best in the country ensuring they are the best in their fields.


You are guaranteed a total customer satisfaction experience during and after the purchase of your new Kia. We guarantee to offer you the highest levels of extensive product knowledge in Sales, Service and Parts & Accessories through our knowledgeable, experienced and friendly staff. Our devotion to our Kia Family Members sets us apart from the others!

The distinction Kia Prestige also means that, along with our entire line-up, we are authorized to offer you the amazing Cadenza, a premium sedan that combines sophisticated styling, a luxurious interior and exhilarating performance; and the K900 luxury sedan, with its brilliant combination of elegant design and cutting-edge technology.

Every Kia is built to an uncompromising standard of quality, helping to push Kia into the top tier of global brands. Kia produces vehicles that not only set an exceptional standard of quality - they are also designed, engineered and built to inspire.

Experience and enjoy the high quality service at Performance Kia, Platinum Prestige Dealership

Why Choose Us?
  • Competitive pricing
  • Large selection
  • Options for credit-challenged
  • Full Service Dealer
  • Drive-in Service (heated, state-of-the-art)
  • Play area for children
  • Kia Cafe (coffee, tea, pastries, fruit) complete with lounge, TV and WIFI
  • Tire storage
  • 2 EV charging stations
  • Detail bay/car wash
  • Nitrogen
  • Complimentary Car Wash with scheduled Service visit
  • Shuttle service
  • Kia Member Rewards Program
  • Vehicle loans
  • Tire & Rim Warranty

Click Here To Meet Our Team!


Performance Kia is located in Thunder Bay, Ontario and serves the entire Northwestern Ontario region including Fort Frances, Dryden, Sioux Lookout, Nipigon, Manitouwadge, Longlac, Geraldton, Terrace Bay, Marathon and more!

Kia Dealer Thunder Bay, Ontario

Performance Kia

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