Kia Motors ranked number one for IQS by J. D. Power

Kia Motors ranked number one for IQS by J. D. Power

Kia Motors ranked number one for IQS by J. D. Power

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Kia Motors ranked number one in the auto industry for initial quality by J.D. Power

Fast-Growing Korean Automaker is First Non-Premium Brand to Top the Initial Quality Study Rankings in 27 Years

•Kia owners report fewer issues with their vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.

•Sportage (Small SUV) and Soul (Compact Multi-Purpose Vehicle) recognized as best-in-segment; three additional models ranked among the top three in their respective categories

(Mississauga, ON) June 23, 2016 – Having transformed into an industry leader in design, quality and technology, Kia Motors reached historic new heights when J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Forte and Sorento all ranked in the top three of their respective categories.

"Reflecting the voice of our customers, this year’s JD Power IQS report is a true testament that Kia Motors builds world class vehicles of benchmark quality.” said Ted Lancaster, Vice President and Chief Operating Officer (COO), Kia Canada Inc. “Our long-term global strategy to concentrate on quality, brand building and ownership experience continues to pay dividends. We encourage Canadians to come see why we have earned this recognition from JD Power."

After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.

Now in its 30th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.